Food Network fans take their shows about as seriously as sports fans take their games.
After all, little else gets my blood pressure up like watching 2 Chopped contestants racing towards the only ice cream machine in the kitchen with 7 minutes left on the clock!
En homage to this fanaticism, we created a March Madness meets Super Bowl bracket-style competition show.
Enter: Chef Ultimate, The World's Greatest Food Fight
Thank you, Shelby Bass!
Print and OOH to introduce the show and the contestants
Fans who fill out the bracket are entered into a raffle to have "Dinner with the Winner" when all is said and done.
...of our contestants that'll be used for social and adapted as tags on the merch.
A Food Network and Chef Ultimate themed pop-up "sports bar" for fans to watch the competition among other fanatics.
For sale on the Chef Ultimate site so fans can rep their favorite contestants.